Cheap and relevant TDS in 2025

In the field of traffic arbitrage, SEO promotion, PR campaigns and other areas of digital marketing, it is important not only to attract the user, but also to competently manage their route, and then analyze the result. This is what TDS (Traffic Direction System) systems exist for, as well as more advanced tools - trackers.

Although these systems solve similar problems, there are key differences between them in flexibility, capabilities and level of analytics. In 2025, classic TDS have already partially lost their relevance, giving way to modern trackers that offer not only routing, but also full-fledged analytics, A/B tests and automation.

What is TDS?

TDS is a special system for flexible management of Internet traffic. It helps direct users to different pages or offers depending on pre-set conditions. For example, visitors from France will see one landing page, from Poland - another, and from Ukraine - a third.

You can use different parameters to set up routing: geolocation, browser language, device type (mobile or computer), operating system, and traffic source – referrers or UTM tags. This approach is especially useful if you work with several offers or want to increase conversion through personalization for different audience groups.

However, it is worth remembering that most TDS systems do not provide deep analytics. They rarely allow you to fully assess the profitability of traffic sources, conduct a detailed analysis of the effectiveness of advertising campaigns, or test different creatives.

How to use TDS?

Before you start working with TDS, it is important to understand what volume of traffic and tasks you are choosing the system for. There are free options, but they often have limited functionality and may be unsafe. It is better to choose an inexpensive paid subscription – it provides updates and support.

To install TDS, you will need a server with suitable hosting. It is recommended to choose a provider that supports the desired operating system – TDS developers often give advice and discounts on hosting. Connection to the server is usually done via SSH (for example, using PuTTY on Windows). After installation, run the installation command, then configure the system: connect a free SSL certificate for secure HTTPS, add domains (separated by commas without spaces) and enter the license key. This will ensure correct and secure work with your traffic.

Who is TDS suitable for, and who is a tracker suitable for?

TDS is a good option for beginner webmasters and small projects with a limited budget and traffic. They are convenient for basic distribution of visitors without complex analytics and testing. TDS is suitable for owners of one-page sites or simple offers where there is no need for large-scale advertising management. If you work with paid traffic from TikTok, Meta, push notifications or banners and want to test different bundles, creatives, geos and landings, then you cannot do without a tracker.

When is TDS not needed?

TDS systems are redundant in some cases. For example, if all traffic goes to one landing page and there is no need to segment the audience, complex routing is not needed. Also, if the site receives less than 1000 unique visitors per day or you do not plan on in-depth analytics and testing, TDS can be omitted.

In addition, when working with cloud services without complex routes, simple or standard affiliate program tools are often enough. This simplifies the work and reduces costs without losing the necessary functionality.

What is a tracker?

A tracker is the next step in the development of TDS. It combines routing functions with a powerful analytics system, testing, optimization, and real-time data collection. With a tracker, you can not only redirect traffic, but also:

• track conversions for each source;
• see which banners and offers are more effective;
• analyze user behavior after a click;
• determine where the budget is leaking;
• filter bots and fraud;
• work with postback from affiliate networks.

For an arbitrageur, this is an indispensable tool that helps not only manage, but also scale campaigns, getting the most out of them. There are two main types of trackers:

• Server tracker - installed on the user's own server. This approach provides a high level of control and security, since all data is processed locally. Server trackers, as a rule, have a wide range of functions and provide detailed analytics.
• Cloud tracker - works on the basis of a cloud platform and does not require installation on the user's server. This solution is convenient because it allows you to quickly start tracking without complex technical setup. Cloud trackers offer flexibility, ease of use and are suitable for most webmasters and arbitrageurs.

Functionality and traffic analysis in TDS

Let's consider what advantages TDS systems provide. Although there are more advanced tools, we will talk about them later. Now let's focus on how TDS can be useful for an ordinary arbitrageur and how to correctly interpret the data after the first launches.

After filling the traffic, you immediately get the opportunity to analyze it and turn off ineffective sources that did not live up to expectations. This helps to avoid unnecessary costs when re-launching on the same channels. The same applies to geo, devices and creatives - conduct an analysis and exclude what does not work. You can also track the behavior of traffic after switching to the landing page. This helps to understand how to optimize the site to increase conversion. Do not forget about such a useful function as "conversion knockback" - it is available in almost all TDS systems and allows you to accurately track which source, landing page or banner generated income.

How do trackers work in 2025?

Modern trackers are either SaaS platforms or scripts for installation on the server.

They offer:

• convenient panels and dashboards,
• reports on all campaigns,
• bot and fraud filtering,
• tracking repeat conversions,
• integration with advertising networks (via API, postbacks).

The best trackers of 2025 already include anti-bot filters, AI recommendations, ready-made templates for different sources and quick campaign launch.

Top 10 trackers for TDS traffic arbitrage in 2025

1. Improvely

An English-language tracker with powerful anti-fraud protection, aimed mainly at experienced arbitrageurs. Supports split tests, A/B testing, and also offers White Label solutions for large companies.

Improvely's Key Benefits:

• A/B testing tools
• Reliable anti-fraud system
• Real-time report updates
• Import data from Google, Bing and other sources
• Email notifications
• Automatic duplicate detection and IP blocking
• API for developers

Pricing plans:

• Freelancer – $29
• Startup – $79
• Small agency – $149
• Large agency – $299

Free trial period – 14 days after registration. Tracker type: server

2. AdsBridge

This is a universal tracker, suitable not only for arbitrage, but also for various types of business. This product is designed for experienced users and is not suitable for beginners. The service's functionality is equally rich in all tariffs. The tracker has a built-in landing page builder, quick transitions and automatic optimization of advertising campaigns.

AdsBridge advantages:

• Prompt and friendly support service
• Free trial period for 14 days
• Detailed Drill Down reports
• Group reports
• Free SSL certificate
• Instant transitions (redirects)
• Convenient landing page builder
• Multi-user mode support
• Automatic campaign optimization
• Modern tracker with TDS function
• Service type – cloud

Price plans:

• Beginner – $29
• Advanced – $89
• Professional – $199
• Free trial period – 14 days from the date of registration

3. Voluum

A cloud tracker with an English-language interface, popular among Western arbitrageurs. It offers flexible targeting based on preset rules, Direct Tracking Pixel support, a mobile app, and over 30 metrics for detailed analysis of each stage of the funnel – from impression to conversion.

Voluum Advantages

• Direct Tracking Pixel support – tracking without redirects.
• Ability to manually configure and work with data.
• Over 30 metrics for evaluating advertising effectiveness.
• Convenient mobile app for monitoring campaigns at any time.
• Support for custom conversions.
• Cloud infrastructure – does not require its own server.

Price Plans

• Discover – $69
• Profit – $149
• Grow – $449
• Agency – $999
• No free trial period.

4. BeMob

An English-language tracker with a wide range of useful features. Its arsenal includes advanced targeting settings, automatic campaign optimization, anti-fraud protection, integration of key traffic sources via API, the ability to track without using cookies, and smooth redirects.

Main advantages of BeMob:

• Real-time activity reports
• Split testing of offers and landing pages
• Ability to use personal domain names for redirects

Price plans:

• Basic: free
• Professional: $49
• Business: $249
• Enterprise: $499
• There is a free plan with trial access. Tracker type: cloud

5. Thrive

An English-language tracker with a user-friendly interface and a free 14-day trial period. Its key features include campaign optimization based on artificial intelligence, anti-fraud protection, lightning-fast redirects, and automatic scaling.

The main advantages of Thrive:

• AI optimization. Separate testing of landing pages and offers, track results in real time and increase the effectiveness of campaigns. Choose a convenient period and calculation method, and the algorithm will optimize campaigns to maximize profits. AI graphs with the history of the algorithm are available for analysis.
• Bot Filtering: Redirect traffic based on geography, browser, operating system, and more. Filter out known bots and unwanted traffic by sending them to specific pages or campaigns.
• Fast redirect speeds: Thanks to AWS's global infrastructure and modern technologies, redirects are as fast as possible. Thrive supports desktop and mobile traffic, preventing click losses due to latency.
• Automatic scaling: When you find an effective traffic source and a profitable offer, the tracker automatically scales with your business thanks to the ThriveTracker cloud solution.
• Domain management: Domain reputation affects campaign profitability. Thrive allows you to use your own custom domains for all traffic to prevent ROI degradation due to shared domains.

Price plans:

• Lite: $35
• Classic: $79
• Pro: $249
• Entrepreneur: $375
• Enterprise: $799
• Trial period – 14 days after registration. Tracker type: cloud.

6. ZeusTrack

This is a cloud hybrid tracker that offers a free plan with the ability to connect a team of up to 3 people. The basic plan includes a limit of up to 10,000 events (clicks) per month, a full set of filters and detailed reports on the team's work. If the limit is exceeded, traffic is redirected to a white page, which encourages switching to a paid plan.

Main advantages of ZeusTrack:

• Hybrid tracker format
• Free plan with basic functions
• Support for teams of up to 3 people
• Limit of 10,000 clicks per month
• Extensive filtering options
• Detailed reports on team activity

Price plans:

• Free: team of up to 3 people, limit of 10,000 events per month.
• Optimal: €499 per month with advanced functionality and increased limits.
• Professional: €899 per month with full access to all tracker functions.
• No trial period. Tracker type: hybrid.

7. ClickMagick

This is a cloud tracker focused on effective management of affiliate programs and detailed traffic analysis. The platform stands out with its intuitive interface, and a free 14-day trial period allows you to get acquainted with its functionality without restrictions.

Key advantages of ClickMagick:

• Accurate conversion tracking, allowing you to evaluate the effectiveness of advertising campaigns.
• The ability to split test to select the best ads and landing pages.
• Flexible geotargeting settings and traffic management by geographic features.
• Protection from bots and fraudulent traffic to improve the quality of the audience.
• Using dynamic links for adaptive redirection and traffic optimization.
• Easy integration with other advertising platforms and services.
• Real-time reports, allowing you to quickly respond to changes in campaigns.

Pricing plans:

• Free trial period - 14 days.
• Starter: $37 per month, suitable for processing up to 10,000 clicks.
• Standard: $77 per month, with advanced functionality.
• Pro: $197 per month, a full range of features.
• Tracker type: cloud.

8. Linktrackr

This is a cloud tracker with budget rates from $7 to $47 per month. The company provides a 30-day money-back guarantee if the service functionality does not meet the user's expectations.

The main advantages of Linktrackr:

• Monitoring advertising campaigns and tracking conversions.
• URL rotator for effective traffic distribution.
• Creating detailed reports necessary for campaign analysis.
• Conducting split tests to improve results.
• Integration with Google Ads and Facebook.
• Filtering bots to get clean data.
• Setting up a cloak for working with arbitrage.

Price plans:

• Basic - $7 per month
• Pro - $17 per month
• Hyper - $27 per month
• Extreme - $47 per month
• No trial period. Tracker type: cloud.

9. FunnelFlux

This is a powerful and flexible tracker that offers two deployment options: cloud and server. New users can test the service for just $1 for the first 30 days, after which the standard rate of $99 per month applies.

Key advantages of FunnelFlux:

• The cloud version is easy to use and does not require complex configuration.
• Bot traffic detection functions help improve data quality.
• Visual display of sales funnels allows you to easily analyze the effectiveness of campaigns.
• Detailed analytics on more than 60 parameters for deep assessment of results.

Pricing plans:

• Cloud version (Cloud-based) - $49/month.
• Server version (Self-Hosted) - $99/month.
• There is a trial period. Tracker type: hybrid (cloud + server).

10. iMobiTrax

An English-language tracker with a not-so-easy-to-learn interface. Offers over 40 metrics for each action (clicks, impressions, transitions, conversions), supports accelerated redirection and A/B testing.

Key features of iMobiTrax:

• Detection and filtering of bot traffic
• Protection from fraud and click fraud of advertising budget
• Redirection after click
• Split testing
• Detailed reports in an extended format
• Integrations via API
• Cost: $179.
• No trial version.
• Type: server tracker

Conclusion

TDS systems are a convenient and simple basic tool for traffic management, which is perfect for novice webmasters and small projects with minimal requirements for analytics. Using trackers allows you not only to identify the strengths and weaknesses of campaigns, but also to quickly adapt to market changes, reducing risks and maximizing profits. Thanks to integration with advertising networks, anti-fraud systems and automation tools, trackers become an indispensable assistant for arbitrageurs striving for growth and scaling.

Ultimately, the choice between TDS and a tracker depends on the goals, traffic volumes and complexity of the tasks. If you are aiming for serious results, scaling and fine analytics, the choice is definitely in favor of trackers. In 2025, these modern tools set the trends in traffic arbitrage, opening up new opportunities for effective and profitable work.