How to prepare accounts for Facebook Ads in 2023?

Warming up Facebook accounts is a necessary procedure before running ads. It allows you to trick the social network's algorithms into mistaking a fake profile for a real person. In this article we will tell you in detail what FB account warmup is, why arbitrageurs need it, and how to do it correctly in 2023.

What it means to warm up a Facebook account

Warming up an account is its preparation for the further launch of advertising. Each arbitrageur has his own warm-up scheme, but in most cases it consists of three steps:

• Proper profile registration.
• Maintaining a profile as a regular user.
• Shedding a small budget for the first campaign.

Warmed up accounts are then used to advertise various offers. And when they are banned, they start new ones. How to warm up a Facebook account is one of the most terrible mysteries in traffic arbitrage. There are a lot of schemes on the web, but how to distinguish delusional advice from really working ones? Next, we'll tell you how to make the right warm-up in 2023 - because Facebook algorithms are constantly changing.

Why you need to warm up your FB accounts

Warming up a Facebook account is preparing it for traffic from this social network. Warming up is necessary for the FB algorithms to accept a fake account as the profile of a real person, a "white" advertiser. And then, when you start advertising on an affiliate's offer, they will not block you at once. Important: The concept of "warming" is closely related to the concept of account trust. Trust is the level of trust Facebook has in a user. Freshly warmed accounts have low trust by default. As they warm up, trust increases. Here are the main reasons why you need a good warmup:

• Faster moderation of advertising campaigns.
• Increase of spend in the advertising cabinet.
• Increased lifetime of advertising accounts. But not always warming up works perfectly. We'll tell you why.

What types of accounts need to be warmed up

Warming up is required for almost all types of Facebook accounts. Let's take a closer look at which profiles need special attention:

• Self-registered accounts - accounts that you create and prepare for advertising from scratch by yourself. This is always a full-fledged warm-up from the registration stage.
• Auto-regs are the cheapest accounts created automatically with the help of software. Usually they are almost empty, so they need thorough warming up.
• Rental accounts - belong to real people, so they are already partially warmed up on social activity. You only need to warm them up with a small advertising campaign.
• Accounts with hacked access - also already have social activity from real users. But the owner can change the password at any time.
• Accounts with passed verification - the most expensive, since they are already partially warmed up. But even they have a risk of blocking, so it is better to additionally warm up.

As you can see, almost all types of accounts need some degree of warming up before running ads. Even purchased profiles have a risk of being banned if you don't pay proper attention to preparation. Therefore, you should not neglect this important stage.

How to warm up a Facebook account for advertising - Detailed step-by-step guide

Preparing a Facebook account for the launch of advertising campaigns is a multi-step process that requires time and effort. Let's take a step-by-step look at how to properly warm up a profile for further promotion:

Step 1: Register and set up your account.

First of all, you need to register a profile. It is better to use a reliable anti-detection browser to create several accounts with different IPs and confirm them with real phone numbers. It is also important to set up your profile properly - fill in the basic information, add an avatar and cover, and make everything as natural as possible.

Step 2: Regular social engagement.

Once your account is created, you need to start behaving like a normal user. Comment on other people's posts, give likes, look for new friends. It is optimal to log in for 10-15 minutes in the morning and evening. You can post a photo or status in a popular community - this way, friends will appear faster.

Step 3: Forming an advertising profile.

To make Facebook understand what you are interested in as a potential advertiser, subscribe to thematic groups, browse products in stores. This stage takes about a week.

Step 4: Create and warm up a fan page.

A fan page is a must for advertisers. Create a themed page and run posts on it every 2-3 days.

Step 5: First Test Campaign.

Through the ad office, run a small campaign for "white space" - fan page posts or product promotion.

Step 6: Parallel heating.

During all the previous steps, do not stop being active on your profile and page. This way, you will maintain the visibility of a live user.

Step 7: Launch the main advertisement.

When the first campaign has been running for 5-7 days, you can start running the main advertising. Preferably gradually - at first 30-40% of the budget for the main offer. As you can see, warming up a Facebook account is a multi-step complex process. But only in this way you can imitate the behavior of a real user as naturally as possible and prepare the profile for the launch of advertising. Following these recommendations, you will be able to prolong the life of the account and avoid quick blocking.

Do you need to follow the algorithm clearly during FB account warmup

There are many different instructions on the Internet on how to properly warm up a Facebook account. But strictly following the steps does not guarantee success - the profile can be banned at any moment.

The main thing when warming up is the most natural behavior. You do not need to remind the bot, doing the same thing strictly on schedule. Mass likes or subscriptions look suspicious. It is also important to form a realistic advertising profile of the user. Facebook's algorithms assess how potentially interesting an account is to advertisers. The more diverse interests you have, the better. According to experts, the main thing in warming up is to convince Facebook that you are a real user, not a bot or a fake. Then the probability of a ban will be significantly reduced.

Thus, do not follow the instructions for warming up pedantically. It is important to behave as naturally as possible, so that the profile looks like a real person's account. This will increase the chances of a successful warm-up and the subsequent launch of advertising.

Techniques for warming up FB accounts that no longer work

During the existence of Facebook as an advertising platform, arbitrageurs have come up with many ways to warm up accounts. However, over time, many techniques stopped working or turned out to be ineffective from the beginning. Let's take a closer look at the warm-up tips that are no longer relevant:

• A new kind of fan page. In 2022, there was a trend to buy or create fanpages of a new design. It was believed that such pages had a better impact on traffic. In reality, this is just a redesign by Facebook, not a qualitative improvement. The new design does not affect the level of trust in the account in any way.
• Excessive social activity. Previously, it was advised to actively recruit friends, put a lot of likes, comment furiously. However, such unnatural hyperactivity immediately catches the eye of the moderation algorithms. It is much more effective to behave calmly, like a normal person.
• Leaving accounts after registration. Another outdated method is to leave a freshly created profile to "lay" without activity. It was believed that this way increases trust. In fact, now you need an even daily warm-up from the first days of registration.
• Binding to king accounts. Some advise linking cheap profiles to high-quality warmed up kings. However, even in this case, banning is inevitable - such behavior looks extremely suspicious to Facebook.

As we can see, many old warming techniques do not work. FB algorithms are constantly improving, recognizing template actions. The best approach now is to maximize natural behavior without tricks. This is the only way to trick the AI and successfully warm up a Facebook account.

Top 5 Ways to Warm Up Facebook Accounts from Experienced Arbitrageurs

Method №1. Warming up the white account

Many people mistakenly believe that there are no more truly white offers left on Facebook. In fact, the right product selection and creativity allow you to warm up your account even on physical goods. For example, you can promote drones or quadcopters for hobbyists. The main thing is to use your own landing page, not an affiliate one. It is also important to verify the domain in advance and add it to the profile settings.

To make the progression look natural, it is worthwhile to create a content plan for the fan page and post regularly. It is better to run advertising campaigns through Ad Builder rather than Ads Manager. This warm-up will take about a month, but the account will get excellent trust in the eyes of Facebook. And most importantly, it will significantly increase its lifespan and opportunities for further promotion of different offers.

Method №2. Warming up the account on white for a week

This method only takes about a week. The gist of it is this:

• Create a fan page and fill it out.
• Through the page we launch an advertising campaign on white topics.
• The campaign runs for a certain period of time, even if with zero ROI.
• At the end of it, we write a message like "thanks for the warm-up" to FB tech support.

The main thing in such a short warm-up is to get at least some traffic from Facebook's algorithms by promoting a white offer. After a week of such preparation, you can launch the main ads through Ads Manager. The approach causes less suspicion from moderation systems and allows you to significantly extend the life of the account.

Of course, this is not the most thorough way of warming up. But for a quick start it is quite a working option that is used by experienced arbitrageurs. It gives an increase in trust with minimal time expenditure.

Method №3. Farming accounts to drain on crypto

To promote cryptocurrencies, it is better to use existing, rented profiles. They need to be additionally warmed up for 1-2 weeks:

• Lead personal activity such as adding friends, publishing posts, giving likes.
• Create and warm up a fan page without mentioning crypto.
• Log in to the account only from one IP and in one browser session.
• Login through FB on other sites.
• Before the main drain, run ads to cover the video.

Such pre-farming will help increase the algorithms' trust in the account. The main thing is to conduct it as naturally as possible, without arousing suspicion.

Facebook does not like crypto, so it is better to avoid direct references in the design of the page and profile. By following these recommendations, you can successfully prepare accounts for dumping traffic to cryptocurrency offers.

Method №4. RD ban and account preparation

Many farmer specifically cause a ban for promotional activity and then quickly unlock accounts. This allows you to prepare profiles as follows:

• Create and populate a fan page, add a link to the website.
• Place posts with products from witepage on the page.
• Warm up different batches of accts in different ways: on white, on coverage, on conversions.
• After all the warm ups, you can launch the main offer.

This combined approach to pharming increases trust from Facebook. Various ways of warming up prevent algorithms from suspecting a pattern.

Of course, the launch will have to be postponed for a couple of days because of the RD ban. But in the end, the viability of accounts will increase significantly and you can drain more budget. This is one of the working methods of preparing profiles from experienced arbitrageurs.

Method №5. Start gutra without warming up and drain in plus

This unconventional approach is as follows:

• We take rental accounts and pass a ban on advertising activity.
• Transfer the limits from other personal accounts to the rentals.
• Create fan pages on behalf of these personal profiles.
• Run advertising immediately on the gut offer on the scheme 1-3-1.
• Pull the blocked accounts out of polisi.
• After unblocking, we run again and get profit.

The main advantage is that you can drain immediately on a profitable offer without preliminary warming up. But there is a risk of repeated blocking after unbanning.

To avoid this, you need to change creatives, topics, cloaking data. And repeat the procedure every day to maintain traffic. This is one of the boldest approaches to warming up from experienced arbitrageurs. It requires patience, but it allows you to bypass Facebook's restrictions and successfully pour in offers.

Frequent questions from arbitrageurs about warming up Facebook ads accounts

How fast can you warm up an account?

Answer: Minimally - about a week. The best results are obtained by heating for 1-2 months.

How much does it cost to warm up one account?

$100 to $500 depending on the method.

Is it possible to warm up many accounts at once?

Yes, but better in batches of 10-20 pieces. It's hard to control more than that.

Where to buy already warmed up accounts?

In specialty stores or from private sellers.

Does warming up help 100% to avoid bans?

No, it only mitigates the risks. You can't protect completely.

Can accounts be warmed up in automatic mode?

Yes, there are special services for auto warming.

How many accounts do you need to warm up for steady traffic?

A minimum of 2-3 for every $1000 budget per day.

How often should the pool of warmed accounts be updated?

Every 1-2 months to compensate for bans and loss of activity.

Conclusion

So, we've looked at what account warmup for Facebook ads is and why you need it. You have also learned about different effective methods of warming up from experienced arbitrageurs. The main thing to remember is that warming up is necessary to increase the trust of Facebook algorithms. This allows you to prolong the life of the account and achieve better results from advertising.

Of course, there is no perfect universal way of warming up. But by following the basic recommendations and combining approaches, you can significantly improve the quality of accounts for advertising. The main thing is not to neglect warming and conduct it as naturally as possible. Good luck in creating stable advertising traffic!