Top 12 Push Networks for Affiliate marketing
In the increasingly competitive world of digital marketing and online business, the importance of effective customer acquisition tools has never been more important. One of these tools is Push networks, which provide unique opportunities for advertisers and arbitrage traders. In this article, we'll look at what Push networks are, how they work, and why they have become an integral part of a successful advertising strategy, especially in the context of using payment cards to work with platforms such as Snapchat.
What are Push Networks?
Push networks are advertising platforms that specialize in advertising through push notifications. These notifications are short, clickable messages that appear on the user's device screen, for example, about a new message in the messenger or a discount in an online store. This advertising format has high visibility and can instantly grab the attention of potential customers.
How it works?
The process of Push networks begins with attracting site owners who agree to place advertising on their resources. They integrate the ability to subscribe to push notifications on their websites. This is critically important, since push notifications can only be sent to users who have explicitly consented to receiving them.
Next, advertisers or arbitrators create advertising campaigns aimed at a specific target audience (TA). These campaigns are then actively distributed through push networks. Notifications are delivered to the devices of users who have signed up to receive them. When clicking on a notification, the user is directed to the advertiser's website or application, where he can take a targeted action - be it a purchase, registration, or downloading an application.
For webmasters investing in push traffic, it is critical to choose the right target audience and develop creative solutions that can attract attention and generate interest. The effectiveness of push notifications largely depends on the ability to choose the right message that will not only be informative, but also motivating for the target audience.
In the following sections, we'll take a closer look at the key aspects of working with Push networks and look at the best services for creating payment cards optimized for working with platforms like Snapchat, which is an important element in implementing an effective advertising strategy in today's digital space.
Is it profitable to drive traffic from push notifications?
Understanding Push Notifications as an Advertising Tool
Before answering the question about the benefits of using push notifications, let's dive into the world of these unique advertising mechanisms. Push notifications are not just advertising messages, they are an entire strategy for interacting with the audience. They are similar to a personal message or an important notice from the site that attracts the user's attention without distracting him from the main activity. This form of advertising includes text, an icon, and sometimes a banner ad, creating a unique and memorable experience.
Main Advantages of Push Traffic
- Voluntary Subscription: The main strength of push notifications is that users choose whether they want to receive such notifications. This creates the precondition for high interest and openness to your proposals.
- Live Audience: Subscribers to push notifications are real people who have shown active interest in your offers.
- Immediate Visibility: Push notifications appear directly on the device screen, ensuring that your message is noticed.
- Large Volumes of Traffic: Push notifications allow you to quickly collect statistics for analysis and optimization of campaigns.
- Availability: Push notifications are a relatively inexpensive advertising format, which makes it accessible even to novice advertisers.
- Loyal Content Policy: Unlike some other advertising platforms, push networks offer flexibility in the choice of advertised offers.
- Universal Availability: Push notifications can be used to promote offers in any geographic region.
Advantages and disadvantages of push networks
Advantages
- Low Cost of Traffic: The cost of push traffic is comparable to teaser and banner traffic, making it accessible to a larger range of advertisers.
- Audience Loyalty: Users who subscribe to push notifications are more receptive to advertising offers.
- Personalization: Push notifications can be easily adapted to the individual needs of the user.
- Quality Traffic: Push notifications effectively attract attention and are easily converted into leads.
- High Visibility of Advertising: Push notifications appear on top of other windows, providing maximum visibility.
- Blocking Resistance: Push notifications are less susceptible to blocking by ad blockers.
Flaws
- High Competition: Popular push networks have thousands of advertisers working simultaneously.
- Limited Targeting Settings: In push networks, advanced audience settings are often not available.
- Some Content Restrictions: Some push networks may have restrictions on advertising of certain types of offers.
Payment Models in Push Advertising Networks
In the world of digital advertising, choosing the right payment model can have a significant impact on the success of your advertising campaign. Push networks offer two main models: CPC (cost per click) and CPM (cost per thousand impressions). Let's take a closer look at each of them to understand which model will be most beneficial for your purposes.
CPC: Pay Per Click
What it is? CPC, or cost per click, means that you only pay when a user clicks on your push notification and goes to your website.
Who is it suitable for? This model is especially attractive to new affiliate marketers as it offers a lower level of risk and ensures that you only pay for truly interested users. Advantages: You only pay for results, making this model more cost-effective for advertisers on a budget.
CPM: Cost Per Impression
What it is? CPM, or cost per thousand impressions, means that you pay for every thousand impressions of your notification, regardless of how many clicks it receives.
Who is it suitable for? This model is ideal for advertisers with a higher CTR (click-through rate) as they can get more clicks for less money. Benefits: If your ads have a high click-through rate, CPM can lead to more reach for less money.
Which Verticals Use Push Networks
Push networks have found their way into a variety of advertising verticals, especially where products can be purchased on impulse. Here are some key examples:
Dating
Features: Dating sites, especially in the adult segment, often use push networks to attract attention to their offers. Personalized notifications and photos of beautiful people can effectively attract the attention of your target audience.
Why Effective: Personalization and visual aspect make This vertical is particularly suitable for push notifications.
Nutra
Features: This is a category of beauty and health products, including products for potency, weight loss and joint pain.
Why It's Effective: Although promoting them is more difficult than dating, effectively using traffic pre-warming can lead to high conversions.
Gambling
Features: Offers from online casinos work great with push notifications, as they arouse excitement in the audience.
Why It's Effective: Using pre-landing pages with bonuses or success stories can increase the attractiveness of the offer.
Betting
Features: Bookmaker offers are also well suited for push notifications, as they generate instant interest and excitement.
Why Effective: Quick decision making and high audience engagement make this vertical ideal for push notifications.
Sweepstakes
Features: These are sweepstakes where users leave their details to participate.
Why It's Effective: The desire to win makes push notifications an effective tool for attracting participants.
How to Choose a Push Network?
Choosing the right push network for traffic arbitrage is a key point in building a successful advertising campaign. There are a number of important criteria to consider to ensure maximum efficiency and desired results. Let's look at the main aspects that are worth paying attention to.
Traffic
Volume and Quality of Traffic
- Importance of Quality: The quality of traffic varies between different push networks. High quality traffic means more engaged users and better conversions.
- How to Evaluate: Study the reviews and recommendations of other affiliates, as well as the reputation of the push network in the market.
- Traffic Sources: Check what traffic sources the network uses and how reliable they are.
Geographical Traffic Distribution
GEO-Targeted: Make sure the push network offers traffic from the countries you are interested in. GEO diversity can significantly expand your audience.
Targeting
Targeting is a tool that allows you to customize your campaign so that it reaches the most relevant audience. The more targeting options a push network offers, the more efficiently you can use your budget.
Main Targeting Types:
- GEO and Language Targeting: Allows you to target your campaign to users from specific countries and regions who speak a specific language.
- Socio-Demographic Targeting: Includes settings such as gender, age, and other demographic characteristics.
- Targeting by Device Type: Targeting specific devices (smartphones, tablets, PCs).
- Behavioral Targeting: Takes into account users' past actions on the site, such as pages visited or purchases made.
- Retargeting: Involves users who have already shown interest in your product or service into the campaign.
- Targeting by Placement: Allows you to choose which sites or applications your push notifications will be shown on.
Cost and Budgeting
- Advertising Cost: It is important to understand the cost of advertising on the selected push network and how it relates to your budget.
- Minimum Deposit Amount: Some platforms have minimum replenishment requirements, which can be critical for advertisers on a limited budget.
- Support and Analytics
- Quality Support: Having professional and responsive support can greatly facilitate the process of working with the platform.
- Analytical Tools: The ability to analyze and track the performance of your advertising campaign in detail is an integral part of successful marketing.
Top 12 Push Networks for Arbitrage
PropellerAds
General Overview: PropellerAds is a world-famous advertising platform founded in 2011. It offers a wide range of advertising formats, including push notifications, interstitial, in-page, and popunder.
Audience and GEO: The network reaches more than 2 billion users worldwide, with a special focus on the US, Europe, Asia and Latin America.
Features for Affiliate marketing
Targeting: Targeting options include geolocation, operating systems, devices, browsers, time and date, Wi-Fi connections, language and other parameters.
Optimization Tools: PropellerAds offers tools for automatic bid management, conversion monitoring and comprehensive analytics.
Pros of the Network
- Large Audience: Huge coverage and diversity of GEOs.
- Advanced Targeting: Wide range of targeting options to fine-tune your campaigns.
- 24/7 Support: Availability of Russian-language support service.
Disadvantages of the Network
- Minimum Deposit: A minimum deposit of $100 is required, which may be a high threshold for newbies.
Deposit methods: Bank cards, UnionPay, Wire Transfer, PayPal, Skrill.
Megapu.sh
General Overview: Megapu.sh specializes in push advertising and has been operating since 2018, offering traffic from more than 100 partners around the world.
Features for Affiliate marketing
Targeting: Targeting by geography, devices, operating systems, browsers and other parameters.
Focus on Sites: Ability to select categories of sites for placement and set restrictions on impressions and budget.
Pros of the Network
Low Entry Barrier: Minimum deposit is only $50. Traffic Availability: More than 5 billion impressions and a wide selection of partners.
Disadvantages of the Network
Traffic Cost: May vary depending on GEO and competition.
Deposit methods: QIWI, WebMoney, bank cards, Wire, PayPal, Capitalist.
RichPush
General Overview: RichPush is a push advertising network founded in 2018 with offices in the USA, Europe and Asia.
Features for Affiliate marketing
Targeting: Includes geographic, device, operating system, language, age, gender and interests.
Pros of the Network
- High Volume Traffic: Over 3 billion daily impressions in over 200 countries.
- Advanced Targeting Options: Extensive options for setting up campaigns.
Disadvantages of the Network
- High Minimum Deposit: A minimum deposit of $250 is required.
Deposit Methods: Bank cards (Visa, Mastercard), WebMoney, PayPal, Paxum, Epayments, Payoneer and bank transfers.
AdMaven
Brief Overview: Founded in 2015, AdMaven is an international advertising platform with offices in Israel, the Netherlands and Ukraine. It offers a variety of advertising formats, including push notifications.
Geographical coverage: 250+ geo-locations and more than 500 million unique users per month.
Features for Affiliate marketing
Targeting: Geographic location, devices, operating systems, browser types, demographics and interests.
Optimization Tools: Includes A/B testing and conversion pixels.
Pros of the Network
- Wide Targeting Range: Extensive opportunities to fine-tune your audience.
- Large Audience: Huge reach and diversity of users.
Disadvantages of the Network
- Cost: Minimum deposit is $50 and push traffic costs may vary.
Rates
- Payment models: CPC, CPM and CPA.
- Deposit methods: PayPal, Payoneer, bank cards, bitcoins, Paxum, WebMoney and Epayments.
EvaDav
Brief Overview: EvaDav is a popular advertising network founded in 2018. It offers a massive amount of traffic with over 2 billion push notification subscribers.
Features for Affiliate marketing
Targeting: Geography, operating systems, device types, browser language and time of day. Global Coverage: 250+ countries around the world.
Pros of the Network
- Many Verticals: Huge selection for advertising.
- 24/7 Support: Individual approach to each client.
Disadvantages of the Network
- High Entry Barrier: The minimum deposit is $100.
Rates
- Payment models: CPC and CPM.
- Deposit methods: Visa and Mastercard, Webmoney, Paxum, QIWI, BitPay.
HilltopAds
Brief Overview: Operating since 2014, HilltopAds specializes in push notifications and other ad formats such as banners and video ads. Geographical Coverage: Over 200 countries, with approximately 1 million push notifications daily.
Features for Affiliate marketing
Targeting and Retargeting: Variable targeting options with retargeting options to increase conversions. Flexible Payment Models: Possibility to choose between CPM and CPA.
Pros of the Network
- Variety of Advertising Formats: In addition to push notifications, other advertising formats are available.
- Personal Approach: High quality customer service.
Disadvantages of the Network
- Minimum Deposit: $50, which can be a barrier for small businesses.
Rates
- Payment Methods: PayPal, Bank Transfer, Webmoney, Paxum, Wire, Bitcoin, USDT, Capitalist.
Adsterra
Overview: Adsterra is a multi-functional advertising network founded in 2013. It offers a wide range of advertising formats, including push notifications, and reaches more than 12,000 publishers and advertisers worldwide.
Global Coverage: Works in more than 250 geo-locations.
Features for Affiliate marketing
Flexible Targeting: Allows you to target by geography, devices, OS, browsers and other parameters. Analytics System: Provides capabilities for tracking and optimizing campaigns.
Pros of the Network
- Wide Selection of GEOs and Traffic: Offers extensive opportunities for global coverage.
- Detailed Analytics: Allows you to analyze the effectiveness of campaigns in detail.
Disadvantages of the Network
- Minimum Deposit: A deposit of $100 is required.
Rates
- Deposit methods: Bank cards, PayPal, Webmoney, Bitcoin.
ClickAdu
Overview: ClickAdu, founded in 2014 in Tallinn, works not only with push notifications, but also with other formats, including banners, popups and teasers.
Traffic Diversity: Provides access to 20+ million users daily in more than 240 geos.
Features for Affiliate marketing
Variable Targeting: Geographic, by OS, devices, browsers and language settings. Retargeting Option: To increase the effectiveness of campaigns.
Pros of the Network
- Large Reach: Access to a significant number of users around the world.
- Flexibility in Targeting: Wide possibilities for fine-tuning the audience.
Disadvantages of the Network
- Minimum Deposit: $100 deposit required.
Rates
- Deposit methods: PayPal, Webmoney, Paxum, Epayments, Bitcoin and others.
Zeropark
Overview: Founded in 2011, Zeropark is one of the largest platforms offering a variety of advertising formats, including push notifications, native advertising, and domain referrals.
Global Presence: The network operates in 180+ countries, including key markets such as the US, Russia and Europe.
Features for Affiliate marketing
Dynamic Pricing: Traffic costs are determined in real time based on market competition and advertiser bids.
Many Targeting Options: Wide range of options for setting up campaigns.
Pros of the Network
- Wide Geographic Coverage: Provides traffic from a wide range of countries.
- Flexibility in Advertising Formats: Ability to choose from a variety of advertising options.
Disadvantages of the Network
- High Entry Barrier: The minimum deposit is $200.
Rates
- Deposit methods: PayPal, credit cards, bank transfers.
Push.House
Overview: Founded in 2018, Push.House is a dedicated push traffic platform offering a wide range of targeting options and covering over 250 GEOs.
Features for Affiliate marketing
Flexible Targeting: Includes geographic, device-based, time and audience interests. Payment Models: CPC, CPM and SmartCPA, giving advertisers flexibility in choosing their budget spending strategy.
Pros of the Network
- Extensive Geographical Coverage: Huge selection of GEOs for global campaigns.
- Availability: Low entry threshold with a minimum deposit of $50.
Disadvantages of the Network
- Cost per Impressions: Average cost per 1000 impressions may be high for some advertisers.
Rates
- Deposit methods: Bank cards, WebMoney, Qiwi, Yandex.Money, Capitalist, PerfectMoney, cryptocurrencies.
Vimmy
Overview: Vimmy is a large international push advertising network offering over 650 million impressions per day. In addition to classic push notifications, the network offers popunders and calendars for iOS.
Features for Affiliate marketing
Targeting and Formats: Ability to work with a variety of ad formats, including the recently added iOS calendars. Payment: CPC, with a minimum bid of $0.001, covering global coverage.
Pros of the Network
- Variety of Formats: Wide range of advertising formats to suit different strategies.
- Low Cost Per Click: One of the lowest rates per click on the market.
Disadvantages of the Network
- Limited Reviews: Lack of extensive user reviews to evaluate reliability and effectiveness.
Rates
- Payment methods: Not specified.
TacoLoco
Overview: TacoLoco is a multi-format international advertising network with an established reputation and history in the industry.
Features for Affiliate marketing
Multi-Format Approach: Offers a wide range of advertising formats, providing flexibility in promotion strategies.
Global Reach: Works with advertisers and publishers around the world.
Pros of the Network
- Reputation and Reliability: Long-term history of work in the market, earning the trust of clients.
- Comprehensive Approach: Providing comprehensive solutions for various advertising needs.
Disadvantages of the Network
- Information about Tariffs: There is insufficient information about the price structure and minimum deposits.
Rates
- Payment methods: Not specified.
Evaluating the Best Push Networks: How We Approached the Analysis
Choosing the best push network for arbitrage is not an easy task. In this article, we will share our evaluation criteria and the methodology we used to analyze and compare different platforms. Our goal is to help you understand what factors to consider when choosing the right push network for your advertising campaigns.
The Importance of Traffic Quality
The key factor we looked at was traffic quality. Quality traffic is the basis of a successful advertising campaign. We paid special attention to the following aspects:
- Presence of Bots: The presence of bot traffic can significantly reduce the effectiveness of a campaign, so we checked how networks deal with this problem.
- Traffic Verification: We were looking for information about traffic verification systems such as Adscore, and how networks guarantee the quality of the traffic they provide.
Subscription Base Size
The size of your subscription base directly affects the amount of available traffic and, accordingly, the chances of finding a suitable audience for your offer. We compared the volumes of active audiences of different networks and their geographic coverage.
Verticals and Specialization
Each push network has its own strengths in certain verticals. We researched which niches performed best on each network based on their internal statistics and user reviews.
Technologies and Optimization Tools
The effectiveness of a campaign largely depends on the tools and technologies available. We assessed the presence of functions such as micro bidding, automated rules, machine learning CPA (Target CPA), smart CPC and optimizer.
Targeting Opportunities
Targeting is the key to reaching the right audience. We analyzed the quantity and quality of available targeting options, including geography, devices, mobile networks, browser language and other parameters.
Clicks and Impressions Limits
We also assessed how networks allow you to limit the number of impressions and clicks, which is an important aspect for avoiding negative advertising perception and budget losses.
Support and Educational Resources
The quality of technical support and the availability of training materials from network experts also played an important role in our analysis. We looked at how networks support their customers and provide useful information to improve campaigns.
New Formats such as In-page Push
We also took into account the availability of new formats, for example, in-page push notifications, which can reach previously inaccessible audiences, such as iOS users.
Frequently Asked Questions about Push Networks for Arbitration
What is a Push Network for Arbitrage?
An arbitrage push network is an advertising platform that specializes in distributing push notification advertisements. These notifications are sent to the devices of users who have opted in to receive them and can be used to promote various products or services.
How do I choose the right Push Network for my campaigns?
Selecting the right Push network depends on several factors, including traffic quality and volume, geographic reach, targeting capabilities, pricing, and available tools for analyzing and optimizing campaigns.
What are the main advantages of using Push networks in arbitrage?
Key benefits include high levels of audience engagement, precise targeting capabilities, wide geographic reach, and relatively low advertising costs compared to other channels.
What is traffic quality in the context of Push networks?
Traffic quality refers to the degree of interest and activity of the audience, as well as the absence of bot traffic. High quality traffic usually results in better conversions and ROI.
How can push networks be assessed for traffic quality?
Traffic quality can be assessed by testing campaigns, analyzing conversions and audience engagement, as well as checking reviews from other affiliates and using traffic verification tools such as Adscore.
Does the size of the subscription base affect the effectiveness of a push campaign?
Yes, the size of your subscription base is important because it determines the amount of available traffic. A large subscriber base increases the chances of attracting the target audience and the success of the campaign.
What types of targeting are available in push networks?
Push networks offer various types of targeting, including geographic targeting, by device type, operating system, browser language, audience interests, time of day, and other parameters.
Is it possible to track the effectiveness of advertising campaigns in push networks?
Yes, most push networks provide analytics and tracking tools that allow you to measure campaign performance, monitor conversions, and optimize advertising strategies.
What factors should be considered when setting a budget for a push campaign?
When setting a budget for a push campaign, you should consider cost per click or impression (CPC/CPM), expected conversion, quality of traffic, target audience and geography, and overall marketing goals.
What new trends and innovations are we seeing in push advertising?
One of the latest trends in push advertising is the emergence of in-page push notifications that allow you to reach the iOS audience. There is also an increase in the use of machine learning and automated tools to optimize campaigns.
Conclusion
In the world of digital marketing, where push notification advertising has become a key tool for reaching audiences, choosing the right push arbitrage network is critical to the success of your advertising campaigns. In this article, we looked at the best push networks, their features, advantages and disadvantages, and also discussed extensively how to evaluate traffic quality and other important aspects when choosing a platform.
We paid attention not only to the technical characteristics of the platforms, such as audience size and targeting capabilities, but also to the quality of the traffic provided, which is the cornerstone of any advertising campaign. We also emphasized the importance of new technologies and innovations, such as in-page push notifications, which open up new horizons for advertisers.
Choosing the right push network is not just about choosing the platform with the largest reach or the lowest prices. This is a process that requires taking into account many factors, including the specifics of your product or service, target audience, marketing goals and budget. Choosing the right push network will allow you not only to effectively reach your audience, but also to maximize the ROI of your advertising campaigns.
We hope this article has provided you with valuable information and will help you make informed choices about a push network that will meet your business goals and contribute to the success of your marketing efforts. Remember that new technologies and strategies are constantly emerging in the advertising world, and constant learning and adapting to changes is the key to success.